MANAGEMENT

Detailed explanation-1: -Media planning is the process of selecting the best media channels and timing to deliver the right message to the right audience at the right time. This includes identifying and selecting media outlets, such as TV, radio, magazines, newspapers, and online media, as well as the timing of the ads.

Detailed explanation-2: -Media planning is the process by which marketers determine how, when, and where an audience is given a selected advertising message. Media planners analyze the audiences, channels, and advertisements to determine the most efficient way to communicate a message to the intended audience.

Detailed explanation-3: -Media planning and selection deals with media identification, identification of factors governing media and vehicle choices, laying down criteria for media selection and evaluation of each media against another, developing media-mix, resources allocation and media scheduling.

Detailed explanation-4: -Media planning includes all such decisions like selecting appropriate media, appropriate media mix and deciding the scheduling of advertisement. All these decisions help the organization in achieving advertising objectives, i.e. to communicate the message to target audience and thus to promote sales.

Detailed explanation-5: -There are four major types of advertisement mediums: print, television, outdoor signage, and digital media advertisements.