MANAGEMENT

Detailed explanation-1: -What is Media Planning? Media planning is the process by which marketers determine how, when, and where an audience is given a selected advertising message. Media planners analyze the audiences, channels, and advertisements to determine the most efficient way to communicate a message to the intended audience.

Detailed explanation-2: -Media planning and selection deals with media identification, identification of factors governing media and vehicle choices, laying down criteria for media selection and evaluation of each media against another, developing media-mix, resources allocation and media scheduling.

Detailed explanation-3: -the steps or stages taken in planning an advertising campaign; the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.

Detailed explanation-4: -Media planning includes all such decisions like selecting appropriate media, appropriate media mix and deciding the scheduling of advertisement. All these decisions help the organization in achieving advertising objectives, i.e. to communicate the message to target audience and thus to promote sales.

Detailed explanation-5: -The elements of media planning include understanding marketing objectives, setting campaign goals, performing market research, managing a budget, structuring media objectives to establish a media planning strategy, creating a media plan, implementing the plan and evaluating the results of the plan.