MANAGEMENT

Detailed explanation-1: -The headline * is the phrase or sentence that attracts the readers’ attention to a product or service. A headline should also lead readers into the ad’s illustration and make them want to read the copy.

Detailed explanation-2: -An ad headline is a group of a few words or sentences that promote a product or service. Ad headlines can be in print or digital form and typically emphasize a product’s primary purpose or benefit to a consumer.

Detailed explanation-3: -The four Ps are a “marketing mix” comprised of four key elements-product, price, place, and promotion-used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

Detailed explanation-4: -Outdoor advertising, also known as out-of-home advertising, is advertising that reaches the consumer while they are outside of their home. Examples of outdoor advertising include billboards, bus shelters, kiosks, and transit advertising.