MANAGEMENT

Detailed explanation-1: -Avant Garde is a French phrase used to refer to people or works that are experimental or innovative, particularly with respect to art and culture. In graphic design advertising it is the suggestion that using this product puts the user ahead of the times.

Detailed explanation-2: -The avant-garde technique appeals to a consumer’s desire to be the first one to have a product. This type of advertisement suggests the user is an early adaptor and on the forefront of technology. These messages may appeal to people who want to be unique and have what others don’t.

Detailed explanation-3: -Avant-Garde. This technique is the opposite of bandwagon. Advertisers make it seem the product is so new that you will be the first one to have it. The idea is that only super cool people like you will even know about the product.

Detailed explanation-4: -SNOB APPEAL The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style e.g. a coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery.

Detailed explanation-5: -Bandwagon: The advertiser tries to make you feel like everyone else has the product and if you don’t have it too, you’ll be left out. Snob appeal: The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.