BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The table “Top Advertising Categories” shows that several industries
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pay billions of dollars for advertising
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spend most of their profits on advertising
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think advertising companies do a good job
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spend more on advertising than product development
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Explanation:
Detailed explanation-1: -The best paid industries for men are FMCG, health and pharmaceuticals, and gaming and gambling; whereas for women FMCG, gaming and gambling and the financial sector offer the most money.
Detailed explanation-2: -Spending on digital advertising worldwide amounted to 455 billion U.S. dollars in 2021. The sector is growing at an impressive rate and is expected to surpass 645 billion dollars in 2024.
Detailed explanation-3: -In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year. Amazon was the second on that list with an ad spend of 4.8 billion, while Unilever closed the top three with a spending of 4.7 billion dollars.
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