MANAGEMENT

Detailed explanation-1: -The goal is to stimulate emotions in order to appeal to the psychological, emotional, or social needs of the consumer.

Detailed explanation-2: -Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how we buy and relate to goods and services. Consumer psychologists investigate how the decision-making process, social persuasion, and motivation influence why shoppers buy some things but not others.

Detailed explanation-3: -Psychological appeals are triggers that highlight specific aspects of an object that a person finds interesting or attractive. In “The Experience Effect, ” Jim Joseph lists a great overview of how both rational and emotional benefits are attached to everyday products.

Detailed explanation-4: -Rational Appeal This type of appeal persuades consumers by stimulating their emotional, social, or psychological needs. Rational appeals work by convincing the target audience about the benefits of purchasing the product or service.

Detailed explanation-5: -The rational approach uses marketing to try to prove the product’s quality and usefulness by listing the product’s benefits, or quoting facts or statistics. By contrast, emotive marketing instead appeals directly to a consumer’s emotional state, needs and aspirations.