MANAGEMENT

Detailed explanation-1: -Today, television is one of the most popular media channels for marketers, especially with the advent of connected TV advertising, which uses viewer data for more effective segmentation.

Detailed explanation-2: -In a nutshell, communication channels are mediums through which you can send a message to its intended audience. For example, phone calls, text messages, emails, video, radio, and social media are all types of communication channels.

Detailed explanation-3: -A medium in communication is a system or channel through which a speaker or writer addresses their audience. It’s an outlet that a sender uses to express meaning to their audience, and it can include written, verbal or nonverbal elements. A communication medium can either be virtual or physical.

Detailed explanation-4: -Marketing and promotion can take place on a variety of mediums or platforms. The traditional mediums include print, radio, television, direct mail and telephone; while the online mediums include email, social media, pay per click marketing, search engine marketing, and mobile marketing.