MANAGEMENT

Detailed explanation-1: -Most of the celebrities used help in developing credibility and trust of the product being advertised on the audience. Many people hold certain celebrities in high regard, so an endorsement of a product instantly increases the amount of trust the consumer has in the brand.

Detailed explanation-2: -An advertisement featuring a celebrity will capture attention and increase awareness of a brand and thus benefit sales. It also gives out a persuasive message – the celebrity is seen to be benefitting from the product and, the inference is, so will the consumer.

Detailed explanation-3: –People are attracted towards the products use, design and the quality.-Celebrities attract more public through endorsement and their other acts. The products endorsed by a celebrity get more popular.-The publicity remains more effective when the name of the brand is associated with some celebrity.

Detailed explanation-4: -When consumers trust a product spokesperson, the celebrity would be influenced to change their product acceptance (Hoegele et al., 2015). The higher credibility of the celebrity leads to a more persuasive advertisement. This feature will also increase consumers’ trust in products and gain their attention.