MANAGEMENT

Detailed explanation-1: -In business, a slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company, ” according to Entrepreneur.com’s small business encyclopedia. In many ways, they’re like mini-mission statements. Companies have slogans for the same reason they have logos: advertising.

Detailed explanation-2: -Slogans convey a company’s mission statement, whereas taglines elicit an image of the brand. Slogans are more focused on advertising, while taglines are geared more towards public relations; meaning slogans are used to sell a product, and taglines raise awareness about the company as a whole.

Detailed explanation-3: -In the context of branding, a tagline is a memorable motto or phrase that’s designed to serve as a permanent expression of your company’s greater purpose and mission.

Detailed explanation-4: -Here are some excellent examples: Meow Mix: “Tastes so good, cats ask for it by name.” KFC: “Finger lickin’ good.” Lay’s: “Betcha can’t eat just one."

Detailed explanation-5: -The origin of the word “slogan” comes from a Gaelic word used by Scottish clans to mean “war cry.” Slogans (or taglines) have become a brand’s “war cry” – shorthand for the principles behind a brand and a way to communicate its personality.