BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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This is a prewritten story about a company that is sent to various media. It should contain information that is news worthy.
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News Release
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Press Conference
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Press Kit
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Sales Promotion
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Explanation:
Detailed explanation-1: -PUBLICITY. Through news releases and social media, businesses gain publicity. Publicity involves bringing news or newsworthy information about an organization to the public’s attention. This process is known as placement.
Detailed explanation-2: -Publicity is communication in news-story form about an organization, its products, or both transmitted through a mass medium at no charge.
Detailed explanation-3: -Press conferences are used when a business, charity, or public figure has something to say (that they believe is newsworthy) and they want journalists to attend their announcement so they can cover their story.
There is 1 question to complete.