MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
This is any form of paid, non-personal communication that uses mass media to deliver the marketer’s message to an audience.
A
Broadcasting
B
Directing
C
Advertising
D
Targeting
Explanation: 

Detailed explanation-1: -Advertising is any paid form of communication from an identified sponsor or source that draws attention to ideas, goods, services or the sponsor itself.

Detailed explanation-2: -Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising is paid, nonpersonal communication through various media by business firms, nonprofit organizations and individuals who are in some way identified in the advertising message.

Detailed explanation-3: -Carrying a message without interpersonal contact between sender and receiver is known as non-personal channels of communication. Mass media or mass communications are examples of non-personal channels since the message is sent to many individuals at one time.

Detailed explanation-4: -Publicity is the form of public relations that entails nonpersonal communication passed on via various media but not paid for an identified sponsor.

Detailed explanation-5: -Non-personalized ads are ads that are not based on a user’s past behavior. They are targeted using contextual information, including coarse (such as city-level, but not ZIP/postal code) geo-targeting based on current location, and content on the current site or app or current query terms.

There is 1 question to complete.