MANAGEMENT

Detailed explanation-1: -Lead time refers to the length of time between initiation and completion of a project. In advertising, this matters because creating an ad for print, TV, radio or digital involves days, weeks, or even months of preparation.

Detailed explanation-2: -An infomercial is a longer-form video or television advertisement that acts as a stand-alone program to pitch a good or service with a call to action.

Detailed explanation-3: -What is Advertising Media? Advertising media refers to a variety of mass media or alternative media channels where businesses can promote their products, services, or brand.

Detailed explanation-4: -How long is the average TV advertisement? Today, 15 seconds is the standard length for a TV commercial. However, online streaming platforms have enabled advertisers to experiment with a variety of commercial lengths. For example, online video ads can range from less than 1-second to much, much longer.