MANAGEMENT

Detailed explanation-1: -In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.

Detailed explanation-2: -Frequency refers to the number of times that those customers will be exposed to the message. So, the higher the reach, the larger the number of people that see your message. The higher the frequency, the more times individual people see/hear your message.

Detailed explanation-3: -Frequency is the average, approximate, or exact number of times a specific household or individual has been exposed to the same advertisement. Marketing platforms can measure the average frequency by dividing the number of impressions by the number of unique viewers or listeners.

Detailed explanation-4: -Terms in this set (84) Reach is a measure of the number of different audience members exposed at least once to a media vehicle in a given period of time.

Detailed explanation-5: -In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.