MANAGEMENT

Detailed explanation-1: -Your marketing department should create the materials that describe and promote your core products and/or services. They should be kept up-to-date as those products and services evolve.

Detailed explanation-2: -Advertisers are possibly the most important participant in the IMC process. They are the ones who have the product or services to be marketed and the ones who provide the funds for the projects to be created.

Detailed explanation-3: -Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman.

Detailed explanation-4: -The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion.