MANAGEMENT

Detailed explanation-1: -To a large extent, advertising’s impact on people’s lives is based on its ability to affect their attitudes and emotions. An effective advertisement not only piques the viewer’s interest to the point that they want to buy the advertised goods, but also dispels any lingering qualms they may have about doing so.

Detailed explanation-2: -The nature of the potential market also determines the choices of the advertising media, demographics of consumer groups such as age group, income level, religion, status, spending habit, literacy level, development areas, etc.

Detailed explanation-3: -Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential, as 84 percent of global respondents across 58 countries to the Nielsen online survey said this source was the most trustworthy.

Detailed explanation-4: -Advertising media selection is the process of choosing which advertising channels to use to reach a target market. The selection of advertising media is a key part of any advertising campaign and should be done carefully to ensure the best results.