BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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To reach customers, advertisers use a set format that is defined in terms of time (60 second TV commercial), or space (half-page newspaper ad).
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -There are two main types of advertising strategies: institutional and product advertising. Institutional advertising is used for marketing a company’s brand.
Detailed explanation-2: -3. Period of expansion: United States witnessed vast changes in the advertising business in this period (from 1840 to 1900). The newspaper publishers and printers handled the advertising by selling space to procure money for their growth and survival.
There is 1 question to complete.