MANAGEMENT

Detailed explanation-1: -2. Pathos. Pathos is a mode of persuasion that appeals to the human emotions. Human beings feel complex emotions, and feelings can often trump common sense and logic in behaviors and actions.

Detailed explanation-2: -Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel.

Detailed explanation-3: -Fear. Feeling a sense of fear is one of the most powerful motivators for most people, which makes it a useful appeal to emotion when trying to promote your product. An appeal to fear calls attention to a negative situation that the average consumer is likely to want to avoid.

Detailed explanation-4: -An emotional appeal is a mode of persuasion that relies on descriptive, sensory language and imagery to evoke an emotional response and convince an audience of an argument.

Detailed explanation-5: -An emotional appeal uses emotions as the basis of an argument’s position without factual evidence that logically supports the major ideas endorsed by the presenter. In an emotional appeal, persuasive language is used to develop the foundation of an appeal to emotion-based arguments instead of facts.