MANAGEMENT

Detailed explanation-1: -blogs Web-based journals in which writers editorialize and interact with other Internet users. brand An identifying name, term, design, or symbol. brand equity The marketing and financial value associated with a brand’s strength in a market.

Detailed explanation-2: -Your website is the most important component of your digital marketing efforts. It is the hub from which all of your other tactics build. Your website provides a way for you to tell your story and convey your brand to the public.

Detailed explanation-3: -Digital marketing uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers. How can marketers utilize digital media to improve business?

Detailed explanation-4: -Which of the following statements is true of digital media in the context of business? They can improve communication within and between businesses. Which of the following statements is true of the Internet? It has made it possible for businesses to reach previously inaccessible markets.