MANAGEMENT

Detailed explanation-1: -Medias-the agencies, means, or instruments used to convey advertising messages to the public.

Detailed explanation-2: -Media like TV, Radio, Print, Outdoor and Internet are instruments to convey an advertising message to the public. The main task of media planners is to select the most appropriate media channels that can effectively communicate the advertising message to a targeted audience.

Detailed explanation-3: -Mass Media : Advertising messages are communicated to the target audience through different mass media, such as, (i) Print Media : They consist of newspapers, magazines, journals, handbills, etc. (ii) Electronic Media : They consist of radio, television motion. pictures, video, multi-media and the internet.

Detailed explanation-4: -Advertising agencies are responsible for initiating, managing, and implementing paid marketing communications. In addition, some agencies have diversified into other types of marketing communications, including public relations, sales promotion, interactive media, and direct marketing.