BUISENESS MANAGEMENT
ADVERTISING
Question
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What are the two types of publicity?
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Free Publicity and Free Samples
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Free Publicity and Special-Activity Publicity
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Product Advertising and Free Samples
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Cooperative Advertising and Media
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Explanation:
Detailed explanation-1: -In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media.
Detailed explanation-2: -These are: Media Relations: Establishing a good relationship with the media organisations and acting as their content source. Investor Relations: Handling investors events, releasing financial reports and regulatory filings, and handling investors, analysts and media queries and complaints.
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