MANAGEMENT

Detailed explanation-1: -What is Integrated Marketing Communication (IMC)? Debra Davenport, PhD. The practice of professional communication has become highly complex, not only because of technology, social media, and the need to connect with global audiences, but also because “communication” means different things to different audiences.

Detailed explanation-2: -Integrated marketing communications (IMC) is the process of unifying a brand’s messaging to make it consistent across all media that the brand uses to reach its target audience. It’s a strategic approach that guides communication and tactics used across all marketing channels.

Detailed explanation-3: -The goal of integrated marketing communications is to ensure that customers receive the same message when they interact with a company’s brand in various ways.