MANAGEMENT

Detailed explanation-1: -Branding is a strategy that organisations follow to create a unique name, logo, tagline, symbol etc.

Detailed explanation-2: -Brand symbols (colloquially called “logos") are visual characteristics of a brand. They represent the brand’s personality and contribute to its recognition rate. The personality of a brand is determined by its content (brand core values) and its style (brand style), which must express these brand core values.

Detailed explanation-3: -It’s the overall perception or impression of your brand that’s created through your message, brand awareness and brand identity. But, your brand image develops over time as your customers experience and interact with it, and it can be enhanced through word of mouth, advertisements, sales promotions, etc.

Detailed explanation-4: -Brand image is a consumer’s interpretation of your company and its products and services. It takes form inside the consumer’s mind based on their experiences and interactions, as well as their perception of your company’s mission and values.

Detailed explanation-5: -What Is a Trademark? The term trademark refers to a recognizable insignia, phrase, word, or symbol that denotes a specific product and legally differentiates it from all other products of its kind.