BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The means or channels of general communication
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The way the producers set out their advertising
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Newspaper ads
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None of the above
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Detailed explanation-1: -The term medium (the singular form of media) is defined as “one of the means or channels of general communication, information, or entertainment in society, as newspapers, radio, or television."
Detailed explanation-2: -Advertising medium means the method through which a promotional message is communicated to the public using words, speech, pictures, or video. The term includes billboards, magazines, radio, television, direct mail, and the Internet. Sample 1Sample 2.
Detailed explanation-3: -A communication medium is a channel or route in the communication process through which a sender communicates their message to the receiver. This can take various forms which will be elaborated on later in this reading but a few examples could include emails, voice messages, etc.
Detailed explanation-4: -4 Types of Communication: Verbal, Non-verbal, Written, Visual.