MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

What is a promotional activity that a government regulates to maintain a fair environment among competitors in the marketplace?

A	Comparison advertising
B	Direct mail
C	Telemarketing sales
D	Bait-and-switch contests

Explanation:

Detailed explanation-1: -At present in India, there is no central statutory agency or uniform legislation regulating the advertising industry. The Indian advertising market as a whole is regulated and controlled by a non-statutory body, the Advertising Standards Council of India (ASCI).

Detailed explanation-2: -Advertising Self-Regulation or Ad Self-Regulation is a way for the advertising industry to actively regulates itself to ensure that advertisements are legal, decent, honest and truthful.

Detailed explanation-3: -The Central Consumer Protection Authority (CCPA) under the Department of Consumer Affairs has issued ‘Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022’. The Guidelines are a progressive step towards regulation of advertisements in India.

Detailed explanation-4: -(Banning) Act, 1978, S 5 penalises advertisement of any prize chit or money circulation scheme in contravention with provisions of this Act. It protects consumers from unfair trade practices.

There is 1 question to complete.