BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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An announcement promoting a product and aiming to sell it
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A symbol used to to represent a brand
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A short phrase to help people remember a brand or product
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None of the above
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Detailed explanation-1: -In the context of branding, a tagline is a memorable motto or phrase that’s designed to serve as a permanent expression of your company’s greater purpose and mission.
Detailed explanation-2: -A business slogan is a tagline that describes and represents a brand. A slogan captures a brand’s personality, values, ideology, and mission – all in few, carefully selected words.
Detailed explanation-3: -A slogan is a short phrase that is easy to remember. Slogans are used in advertisements and by political parties and other organizations who want people to remember what they are saying or selling. They could campaign on the slogan ‘We’ll take less of your money’.
Detailed explanation-4: -A slogan is: A memorable and catchy phrase, which captures the overarching theme of a marketing campaign. While the tagline represents only the brand, a slogan may be used to represent the brand or the brands’ products or services.