BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is an anti-ad?
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I don’t know.
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Draws attention and makes you aware of the conventions of advertising.
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The advertiser’s claims that their product works better but doesn’t explain how much more than the competitor.
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Phrases used to avoid making a direct statement that may allow the audience to deny any specific meaning if the statement is challenged.
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Explanation:
Detailed explanation-1: -Anti-ads are exactly what they sound like: Ads that tell consumers not to buy a product, make some self-referential joke, or poke fun at the concept of advertising itself.
Detailed explanation-2: -There are three main forms of conventions at work within any media outlet: technical (camera angles, sound, lighting, juxtaposition) symbolic (objects, setting, body language, clothing, characters) written (headlines, captions, speech bubbles, etc.).
Detailed explanation-3: -Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.
There is 1 question to complete.