MANAGEMENT

Detailed explanation-1: -Keep It Brief and Simple. You want to devise a slogan that your target audience will easily remember. Avoid using more than one sentence. Your slogan shouldn’t be at most 10 words since you should keep in mind that your target audience has a limited attention span.

Detailed explanation-2: -It is succinct. The most enduring brand slogans are often short, catchy and easy to remember. Much like a song chorus that gets stuck in your head, it needs to have a rhythm or sound that rolls off the tongue and is instantly recognisable.

Detailed explanation-3: -The Science of Slogans Their effectiveness is due to the largely subconscious process of “priming, ” which influences our thoughts or actions and increases their speed. Effective slogans positively predispose us toward a brand. Most importantly, priming typically occurs without a consumer’s awareness.

Detailed explanation-4: -Effective slogans are naturally catchy from the moment people hear or see them for the first time. For example, one of the best and most relevant slogans is Nike’s “Just Do It.” It rolls off the tongue naturally. It is short, but it is impactful.