BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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To promote banned products in disguise
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I don’t know
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A commercial tries to convince consumers to buy their product by adding in promised deals of buying their product.
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Draws attention and makes you aware of the conventions of advertising.
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Detailed explanation-1: -December 2022) Surrogate advertising is a strategy of advertising a product that can not be advertised openly. In Surrogate Advertising, advertisers create advertisement(s) that help in building a brand and often involve popular celebrities without naming the actual product that is being indirectly advertised.
Detailed explanation-2: -Surrogate advertising has shown to have an impact on actual purchases as well. Surrogate advertising is the form of advertising where brands promote regulated products, like cigarettes and alcohol through disguised advertisements of other products.
Detailed explanation-3: -Examples Of Surrogate Advertising A prevalent example of this is Imperial Blue’s series of advertisements on music CDs to promote their whisky brand in India where it is banned to advertise an alcohol product. Big brands like bagpiper soda, cassettes & CDs; royal challenge; kingfisher fall under this category.
Detailed explanation-4: -What is an example of surrogate advertising? Imperial Blue Music Cds, Bagpiper Soda, and Officers Choice soda are some examples of surrogate advertising.
Detailed explanation-5: -Surrogate advertising is a form of advertising which is used to promote regulated products, like cigarettes and alcohol, in the disguise of another product.