MANAGEMENT

Detailed explanation-1: -Advertising self-regulation (SR) is an instrument that complements legislation, through setting and enforcing codes of practice, and promotes legal, decent, honest and truthful advertising. It thus fosters consumer trust and a level playing field among competitors.

Detailed explanation-2: -An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.

Detailed explanation-3: -The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them.

Detailed explanation-4: -At present in India, there is no central statutory agency or uniform legislation regulating the advertising industry. The Indian advertising market as a whole is regulated and controlled by a non-statutory body, the Advertising Standards Council of India (ASCI).