BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Good advertising persuades people to run out and purchase the products they see in commercials.
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Advertisers aren’t sure what makes people purchase items because their data isn’t accurate.
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Advertising impacts people’s decision-making over time rather than right away.
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People need to be more aware of advertising tricks when they buy products.
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Detailed explanation-1: -Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
Detailed explanation-2: -Successful advertising rarely succeeds through argument or calls to action. Instead, it creates positive memories and feelings that influence our behavior over time to encourage us to buy something at a later date. No one likes to think that they are easily influenced.
Detailed explanation-3: -Advertising works by creating a pattern of associations that elicit an emotional connection or response in the intended audience, ultimately influencing the consumer’s purchasing decisions, often in an unconscious way.
Detailed explanation-4: -Advertising has the power to create awareness, the power to set the agenda, the power to suggest and influence, the power to convey new information, and the power to persuade. Advertising has short-term power (conveying new information, building awareness, enhancing credibility, etc.)