MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What type of advertising is used when the goal is to increase sales?
A
promotional advertising
B
institutional advertising
C
brand advertising
D
None of the above
Explanation: 

Detailed explanation-1: -Persuasive Advertising tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product. Its goal is to influence consumers to take action and switch brands, try a new product, or remain loyal to a current brand.

Detailed explanation-2: -Promotional marketing is a set of activities to share knowledge about a particular brand, product, or service with as many people as possible with the aim of increasing brand awareness and sales.

Detailed explanation-3: -Adverts in the earlier stages inform the consumer and establish the place in the market, while sales promotion can take market share from others and revive the brand. Different brands and products or services will experience different levels of success from sales promotion.

Detailed explanation-4: -Newspaper ads, billboards and radio advertising are all advertisement examples that represent traditional marketing methods. Businesses still use these traditional advertising platforms to sell products or attract people to their brands.

There is 1 question to complete.