MANAGEMENT

Detailed explanation-1: -This includes movies, TV, books, music videos, and video games. So when you see Ford vehicles in the latest James Bond movie or Tom Hanks putting on a pair on Nikes on-screen, that is product placement.

Detailed explanation-2: -The most common type of sales promotion is a percentage discount. It’s a cost reduction, for example, 20% off that can be applied to products and services. Whether online or in-store, percentage discounts are proven to be best converted.

Detailed explanation-3: -While advertising presents a reason to buy a product, sales promotion offers a short-term incentive to purchase. Sales promotions often attract brand switchers (those who are not loyal to a specific brand) who are looking primarily for low price and good value.

Detailed explanation-4: -Loyalty marketing programs are targeted to people who consistently buy the least expensive brand. Loyalty marketing programs are targeted to loyal customers. Coupons, price-off packages, refunds, or trade deals are targeted to price buyers.