MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which color is mostly used in ads to show power and elegance?
A
white
B
black
C
blue
D
None of the above
Explanation: 

Detailed explanation-1: -In color psychology, black’s color meaning is symbolic of mystery, power, elegance, and sophistication. In contrast, the color meaning can also evoke emotions such as sadness and anger. Many fashion retailers have used black in their logos. Black is also a popular color for text as it’s an easy color to read.

Detailed explanation-2: -Purple. Purple is the color of royalty, reminding people of elegance, prestige, sophistication and respect. It can be a popular color for higher-end products that want to portray a sense of luxury. You can find many beauty and anti-aging products that use purple in their packaging and advertisements.

Detailed explanation-3: -Red is the color of power. It gets people’s attention and it holds it, which is why it’s the most popular color for marketing.

Detailed explanation-4: -The Power of Color: Black It’s associated with power, formality, elegance, seriousness, professionalism as well as mystery and death. Black has also got a negative connotation (black humor or black death) and produces feelings of fear of the unknown (black holes).

Detailed explanation-5: -Consumers can notice black being used on websites that sell high-end, luxury, or elite items. The high contrast that black provides, allows certain page elements (like backgrounds) to recede, so that the user’s focus can remain on product photos without the overall layout seeming fussy or overdone.

There is 1 question to complete.