MANAGEMENT

Detailed explanation-1: -It was an advertisement for AT&T in 1994, and people clicked on it like crazy. People don’t often click on banner ads these days-at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements.

Detailed explanation-2: -The first online advertisement appeared in the year 1994 marking the start of digital advertising. The oldest and first online banner ad by At&T appeared on Hotwired magazine with a run time of three months for a price of $30, 000. The ad produced click-through rates of 44%.

Detailed explanation-3: -The standard length of a TV ad is 30 seconds long and approximately half of all ads are 30 seconds. However, ads can also be 10, 20, 40, 50, 60 seconds or longer.

Detailed explanation-4: -In the history of advertising, the first-ever written ad was found in the ruins of Thebes in Egypt. It was a Papyrus created in 3000 BC by a slaveholder trying to find a runaway slave while also promoting their weaving shop. Today, we see different types of advertising, such as print, display, and digital.

Detailed explanation-5: -Twitter, which opened to users in 2006 didn’t introduce ads into its platform until 2010. By that point, it was commonly accepted that social media platforms would be well served to monetize their content with display advertising. Instagram and Pinterest soon followed suit, launching their own ad products in 2013.