MANAGEMENT

Detailed explanation-1: -A promotional mix is an allocation of resources among five primary elements: Advertising. Public relations or publicity. Sales promotion.

Detailed explanation-2: -There are five promotion mix elements-direct marketing, sales, personal selling, public relations, and advertising.

Detailed explanation-3: -The promotion mix also contains four elements that companies use to meet their marketing objectives. The elements are sales promotion, advertising, personal selling, and public relations.

Detailed explanation-4: -What is a promotional mix? A promotional mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal. The promotional mix is typically only part of a larger marketing mix.

Detailed explanation-5: -Three of the five promotional elements-advertising, sales promotion, and public relations-are often said to use mass selling. Mass selling refers to the promotional element that reaches out to groups of prospective buyers, rather than making individual contact with each potential buyer.