BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A tour company provides travel agencies with co-op advertising funds to promote a new tour product.
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The main character in a popular television series drives a particular type of car in every episode.
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A bed-and-breakfast inn develops a slide show for its web site that includes photos of all the sleeping rooms.
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The Fly-By Airline schedules several television commercials to run during the Super Bowl.
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Detailed explanation-1: -Product placement is when a company pays a TV channel or a programme-maker to include its products or brands in a programme. For example: a fashion company might pay for a presenter to wear its clothes during a programme. a car manufacturer might pay for a character to mention one of its cars in a scene in a drama.
Detailed explanation-2: -For examples in the media, think of movies you’ve seen. If the lead actor is drinking a clearly labeled Coca-Cola beverage or using a clearly labeled Samsung cell phone, then this is product placement.
Detailed explanation-3: -Product placement, sometimes referred to as embedded marketing, is when a product or brand is strategically placed within the script of a film, or in this case a TV series, in order to offer promotion to the brand.
Detailed explanation-4: -One of the earliest documented cases of product placement comes from 1920’s The Garage, starring Fatty Arbuckle and Buster Keaton. A sign for Firestone tires was on the wall of the auto shop, but Red Crown Gasoline was featured constantly on the walls and equipment.