BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A community bank gives a customer a personal CD player when s/he opens a checking account.
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A local car dealer places a full-size advertisement in several community papers.
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An interactive kiosk allows customers to design and personalize their greeting cards.
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A digital communications company calls customers to announce new options in wireless service.
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Detailed explanation-1: -Telemarketing is the practice of marketing products or services over the phone. An example of telemarketing is a company calling potential customers to offer them a discount if they sign up for their services.
Detailed explanation-2: -Digital marketing and telemarketing are two different marketing strategies. When used properly, however, they undoubtedly complement each other. Digital marketing is known to allow marketers to reach a large number of people with minimal resources. Telemarketing, on the other hand, makes a personal connection.
Detailed explanation-3: -Telemarketing is when a business sells products or services over the phone. It is also known as telesales. Telemarketing can be used to complete the sales process or to arrange further face-to-face or online sales appointments. It is a type of direct marketing.
Detailed explanation-4: -Telemarketing is the direct marketing of goods or services to potential customers over the telephone, internet, or fax. Telemarketing may either be carried out by telemarketers or increasingly by automated telephone calls or “robocalls."