BUISENESS MANAGEMENT
ADVERTISING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
“In sum, the best advertisements use images, jingles, and stories to focus attention on the brand.” (Paragraph 7)
|
|
|
“Advertisers have little control over how audiences receive their message.” (Paragraph 10)
|
|
|
“Once in a blue moon an advert might leave you thinking, “Just what I need!” and send you running out the door to buy something.” (Paragraph 11)
|
|
|
“But engaging and memorable ads slip ideas past our defenses and seed memories that influence our behavior.“ (Paragraph 13)
|
Detailed explanation-1: -Its focus is on creating a positive experience that will influence you over the longer-term. Here, the objective is to seed positive ideas and memories that will attract you to the brand.
Detailed explanation-2: -Ultimately, creating compelling and memorable ads requires knowing your audience, understanding their challenges, and finding common ground that will resonate with them.
Detailed explanation-3: -One of the main goals behind advertisements is to convince or persuade an audience to take a specific action. Often that action is to make a purchase. Marketers may create advertisements that highlight specific products or services, feature discount codes or announce flash sales to help them accomplish this goal.
Detailed explanation-4: -Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas.