MANAGEMENT

BUISENESS MANAGEMENT

BUSINESS PLANNING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A clothing manufacturer decides to segment its market to target 25-40 year old females. Which element of market segmentation is this strategy based on?
A
Behavioural
B
Demographic
C
Geographic
D
Psychographic
Explanation: 

Detailed explanation-1: -A demographic segmentation strategy in which a product-market is grouped into segments based on the basis of age so that the organisation can more precisely target its offerings to the needs and wants of each stage of life of interest to it.

Detailed explanation-2: -Demographic segmentation is defined as a market segmentation method based on variables such as age, gender, income, etc. This segmentation helps organizations understand consumer behavior accurately that in turn, helps them perform better.

Detailed explanation-3: -Demographic Segmentation It involves breaking the market into customer demographics as age, income, gender, race, education, or occupation.

Detailed explanation-4: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.

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