BUISENESS MANAGEMENT
BUSINESS PLANNING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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have been continually making loss but have potential for revival
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have been continually making profit and have high potential for further development
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are generating returns but have little scope for further development
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have been continually making loss and have little potential for revival
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Detailed explanation-1: -The BCG Matrix: Stars Products in the stars quadrant are market-leading products and require significant investment to retain their market position, boost growth, and maintain a competitive advantage. Stars consume a significant amount of cash but also generate large cash flows.
Detailed explanation-2: -Cash Cows quadrant A Cash Cow is a market leader that generates more cash than it consumes. Cash Cows are business units or products with a high market share but low growth prospects.
Detailed explanation-3: -A cash cow is one of the four BCG matrix categories that represents a product or business with high market share and low market growth. Every product has a life cycle, and reevaluating it at each phase is considered important to managing its commercial success.
Detailed explanation-4: -The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue, or develop products. It’s also known as the Growth/Share Matrix.