MANAGEMENT

Detailed explanation-1: -How to Calculate Market Share. Find your business’s total sales revenue for your preferred period and divide that number by your industry’s total revenue during the same period. Once you have this result, multiply the number by 100 to generate your market share percentage.

Detailed explanation-2: -Market penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service. Market penetration can also be used in developing strategies employed to increase the market share of a particular product or service.

Detailed explanation-3: -What is a good rate of market penetration? That really depends on the size, scope and nature of your business. The average rate of market penetration for consumer products can be anywhere between 2% and 6% of TAM. So if your market penetration is over 6%, you’re already doing better than most.