MANAGEMENT

Detailed explanation-1: -Effective customer analysis includes segmenting your customers, identifying their needs, determining how your brand meets those needs, and applying that data to your business practices in order to optimize your experience for your customers.

Detailed explanation-2: -For example, a consumer may decide to purchase a product quickly or they may have several browsers open to compare different products before deciding. Analyzing how a consumer behaves and targeting them with this information can help you increase your sales.