MANAGEMENT

Detailed explanation-1: -Omnichannel is defined as a multichannel approach to marketing or sales that offers a seamless experience to customers, irrespective of where they choose to shop(shopping online or in a brick-and-mortar store). According to the Harvard Business Review, 73% of customers prefer to use multiple channels when they shop.

Detailed explanation-2: -Omnichannel retail marketing aims to create a seamless shopping experience for customers across every sales channel. The approach requires the cross-training of staff to ensure the customer experience is integrated from digital interactions to in-store correspondences.

Detailed explanation-3: -Omnichannel retail is a strategy in which retailers engage customers through multiple digital and physical touchpoints. As customers move across these channels, applications and data move with them. This creates a consistent, on-brand experience from start to finish.

Detailed explanation-4: -Multichannel retail is the distribution of products in multiple channels: for example, selling goods on a website as well as in a physical store. Omnichannel retail, however, takes it further by considering the needs of customers and reaching them where they are, through all available channels.