MANAGEMENT

BUISENESS MANAGEMENT

CUSTOMER SERVICE

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is not an example of suggestive selling in a display?
A
Putting chocolate topping next to the ice cream
B
Dressing a mannequin with matching pants, shoes and a handbag
C
Putting soups next to the detergent
D
Putting flip-flops next to a beach towel
Explanation: 

Detailed explanation-1: -Suggestive selling, or upselling, is when additional items or services are offered to a buyer of a main product or service. Examples of suggestive selling include extended warranties offered by sellers of household appliances or electronics.

Detailed explanation-2: -Two rules for suggestion selling are make suggestions AFTER the customer has made a commitment to buy the product but BEFORE the payment is made or order is written. The second rule is to make the recommendation from the customer’s point of view and give a reason to your suggestion.

Detailed explanation-3: -Grows customer loyalty and retention If customers know they can rely on you to make helpful suggestions that improve their experience with your products, they’re more likely to continue buying from you in the future. This has two benefits: for one, it increases your average customer lifetime value (CLTV).

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