MANAGEMENT

Detailed explanation-1: -Wholesaler’s main aim is to sell goods to businesses or retailers and they sell it further. On the other hand, a retailer targets the audience is the final consumer and only sell goods only to them. These two business links are important mediators of the marketing channel.

Detailed explanation-2: -The biggest difference between wholesale vs. retail is in the type of buyer. While retail involves selling products directly to the end consumer, wholesale involves selling products in bulk to other businesses such as retail stores.

Detailed explanation-3: -Non Wholesale . – means an activity that produces food for sale that is made to order and supplied direct to the customer/consumer and not manufactured in bulk or pre-manufactured for sale at a future date, and not intended for sale to a retailer for on-sale to a 3rd party consumer.