BUISENESS MANAGEMENT
LEGAL ISSUES
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which is an unacceptable place to use an athlete’s or celebrity’s identity without permission?
|
|
In a magazine
|
|
|
On a company’s advertisements
|
|
|
In a book
|
|
|
On the news
|
Explanation:
Detailed explanation-1: -Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebrity’s fame and image to promote a brand or product.
Detailed explanation-2: -What is an example of a celebrity endorsement? An example of a celebrity endorsement is H.E.R. becoming L’Oreal Paris’ global ambassador and promoting their hair and makeup products through commercials and other marketing content.
Detailed explanation-3: -The results of the study indicate that there are five factors related to the potential risks of celebrity endorsements. These factors are: Multiple Product Endorsements, Financial Risk, Tarnished Brand Image, Misleading Advertisement and Negative Publicity.
There is 1 question to complete.