MANAGEMENT

Detailed explanation-1: -A depth interview is conducted by a trained moderator among a small group of respondents in an unstructured and natural manner. The main purpose of a focus group is to gain insights on issues of interest to the researcher by listening to a group of people from the appropriate target market.

Detailed explanation-2: -Focus groups are interviews, conducted by a trained moderator, among a small group of respondents. The interview is conducted in an unstructured and natural way where respondents are free to give views from any aspect.

Detailed explanation-3: -A focus group is a research method that brings together a small group of people to answer questions in a moderated setting.

Detailed explanation-4: -Focus groups use group dynamics to get shared experiences of people with similar characteristics. This is different from an interview study, where the focus is on individuals. Focus groups can be used to get feedback before, during, or after your product is developed (formative or summative evaluations).

Detailed explanation-5: -A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.