MANAGEMENT

Detailed explanation-1: -Primary data are originated by a researcher for the specific purpose of addressing the problem at hand. The collection of primary data involves all six steps of the marketing research process. Secondary data are data which have already been collected for purposes other than the problem at hand.

Detailed explanation-2: -A primary data source is an original data source, that is, one in which the data are collected firsthand by the researcher for a specific research purpose or project.

Detailed explanation-3: -Secondary data is data originated by the researcher for the specific purpose of addressing the research problem. Primary data represents any data that have already been collected for purposes other than the problem at hand.

Detailed explanation-4: -An advantage of using primary data is that researchers are collecting information for the specific purposes of their study. In essence, the questions the researchers ask are tailored to elicit the data that will help them with their study.

Detailed explanation-5: -Primary data is original data that researchers collect for a specific purpose. Secondary data, on the other hand, is collected for a different purpose other than the one for which it is used.