MANAGEMENT

Detailed explanation-1: -Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. Psychographics in marketing focus on understanding the consumer’s emotions and values, so you can market more accurately.

Detailed explanation-2: -A psychographic profile is a unique description of a person’s interests, personality, lifestyle, and all other psychographic data you’ve collected on them. In essence, a psychographic profile distills your audience’s core values and beliefs so as to help you understand what really matters to them.

Detailed explanation-3: -Psychographic segmentation. Psychographic segmentation classifies consumers on the basis of individual lifestyles as they’re reflected in people’s interests, activities, attitudes, and values.

Detailed explanation-4: -Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.

Detailed explanation-5: -3 types of psychographics. The main types of psychographics are interests, activities, and opinions. You can split that into subcategories as well. (Attitudes are slightly different than opinions; lifestyle and behavior are slightly different than activities).