MANAGEMENT

Detailed explanation-1: -In a marketing plan, financial projections are put together to forecast a three year period from the beginning of the project. The plan will, at a minimum, include an income statement, a cash-flow projection, and a balance sheet.

Detailed explanation-2: -The marketing plan details the strategy that a company will use to market its products to customers. The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives.

Detailed explanation-3: -Marketing Budget It balances expenditures on marketing activities and what the organization can afford. It’s a financial plan of marketing activities to be carried out – e.g., promotional activities, cost of marketing materials and advertising, and so on.

Detailed explanation-4: -The marketing strategy portion of your business plan presents the approach you plan to take to provide products or services to your customers. It explains, at a high level, what you are going to do to get your customers to buy in the desired quantities.